This idea would involve a celebrity they could either be young or in a period of their career where they need to reinvent themselves.
If they're young it could be doing anything necessary to make them from plain to a version that will look great on magazine and billboards. Maybe it's changing her style completely. Instead of wholesome country, she'll be more sexy pop star.
If they're older maybe they feel their power as a model waning and need to find a new career path. They'll just need to change their look a bit to fit what they want to be now.
There are a lot of ways this can go. Maybe it's making themselves prettier by any means necessary. Maybe things don't go as planned and their career continues to fail. This is highly dependent on my partner, and I'm open to most changes. PM if interested.